The first Sun Valley sportswear and mountain clothing collection was born in 1983 in Marseilles, France. The current catalog contains technical clothing (jackets and ski pants) as well as a range of sportswear clothing for men and women. Driven by a passion for mogul skiing, Edouard Terzibachian created with his brother Gilles the Sun Valley brand. Naturally, the first models to see the light of day are ski jackets and ski pants that will be the result of a passion for mountains, a desire for freedom and harmony with the environment. The first ski suits are made at the back of the two brothers' garage. From the beginning, Sun Valley has positioned itself on strong fundamentals: passion for the mountains, desire for freedom, harmony with the environment.
Sun Valley then markets a first “Beach” collection which is very well appreciated. Evolving on the movement of "fun" and driven by strong values such as travel, freedom or even meeting, the brand has established itself as one of the main players on the French market. In the 2000s, Sun Valley returned to skiwear. With its experience in skiing, the brand wrong-foot the market with a Freeride collection. Today, freeride travel and skiing represent the repositioning of the brand which now uses the "Created For Freedom" slogan that further highlights the specific values of Sun Valley. the French brand’s philosophy has been exported abroad in 18 countries and distribution in Canada.